The geographical position of Kosovo and specific climatic conditions, crystal clean waters, since the Illyrians, has given the city of Peja a pearl called Peja Beer. Brewery has started construction in 1968, while production has started since 1971. The factory complex includes a surface of 24 ha, with its entire infrastructure. The initial capacity was 300 thousand hectoliters of beer per year, while the current capacity is 900 hectoliters. Within the complex are also malt factory, refined alcohol factory, and commercial network.